Today WWD announced that MAC Cosmetics has teamed up with Hello Kitty to release 2 product collections in February 2009. This is prompting MAC addicts and Hello Kitty fans everywhere to loose their mind with excitement, including me. 
Some fellow beauty bloggers have seen the collection up close and personal at a MAC event earlier this week. Unfortunately being in Seattle works against me in this case or else I could tell you more but from what I’m seeing here, I already want it all! Word also has it that the packaging this time around will not dissapoint, unlike Fafi’s.
MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection.
The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.
“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”
“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”
While in many licensing partnerships, the licensor shops his or her property around, MAC went after Sanrio, Hello Kitty’s owner, to do the deal. “They had never done makeup before, and I was certain that all those women who already own a bit of Hello Kitty would also want to own branded makeup,” said Gager.
“We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base,” said Janet Hsu, president of Sanrio. Sanrio’s worldwide retail sales of licensed products for 2007 is estimated at $5 billion.
